The music-tech landscape continues to evolve rapidly, with new tools for music creation, financing, and marketing cropping up on a weekly basis. How can artists best navigate this sea change and evaluate which of these tools are actually effective channels and partners for achieving their long-term career goals — versus just a hyped-up, fleeting trend?
Join us for an in-depth intensive workshop aimed at artists, artist managers, and artist helpers who are eager to stay up to date on the latest tech, while staying critical and grounded in long-term strategy. We'll give an introductory overview to how three major emerging tech paradigms — generative AI, mixed reality, and Web3 — are helping the music industry rethink traditional approaches to creating and monetizing IP, growing audiences, and engaging fan communities.
We will be light on speculation and heavy on concrete, data-driven case studies illustrating the myriad ways to incorporate emerging technologies into a long-term music career. Featured speakers will include local founders, label owners, and artist collaborators building new precedents for emerging music-tech strategy in real time.
Attendees will leave with a stronger vocabulary for talking about emerging technology with their teams and audiences; a set of frameworks for evaluating tech-forward business opportunities; and a strengthened local network of connections with like-minded music-tech creators, leaders, and entrepreneurs.
Co-Founder, Popins
Founder, Toolshed Inc.
Designer & Strategist, Humanity Communications Collective
Artist/Musician
Founder, Water & Music
Creative Director, Invisible Thread
Executive Director, MusicPortland
Co-Founder, Topshelf Records/tone.audio
musicnerd.xyz
2:30pm
3:00pm
3:10pm
4:00pm
4:50pm
5:45pm
(+fees/tax)
Capacity for this event is limited, so act quickly to reserve your spot!
(+fees/tax)
W&M and MP members, check your inboxes for the discount code.
Water & Music is a research network for music and tech, on a mission to make the music industry more innovative, cooperative, and transparent. From in-depth, data-driven analyses on emerging market trends, to hands-on educational workshops and a regular slate of virtual and IRL event programming, W&M aims to equip music-industry leaders, entrepreneurs, and creators with the tools and mindsets to navigate tech innovation successfully.
Our network spans thousands of paying supporters and contributors, and our membership program gives you unlimited access to our research archive, discounts to IRL events and courses, and more.
MusicPortland is a grassroots trade association and advocacy group with the mission to make Portland a better place to work in music. Their community of 5,000+ engaged music professionals represents the outsized, independent music economy in the Portland, OR area — home to 10,000+ unique recording acts, 700+ individual music businesses, and 300+ venues.
As an organization, MusicPortland has successfully advocated for increased funding for local musicians and music businesses, and continually advises and lobbies on the passage of music-supportive public policy in the region. You can learn more about their work and membership benefits here.
Tech & Strategy, Water & Music
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