9:30am - 12:45pm
Creator Tools Coffee Cart Presented by: HIFI & Chartmetric
10am - 10:15am
Kick Off: State of the Union Address
Main Stage
10:15am - 11am
Get To Know Ya! Morning Networking Session
Main Stage
11am - 11:45am
Music Community Building and Decentralization: Lessons from
History
Currents Room
Featuring:
Kaitlyn Davies
Membership Lead, FWB; Curatorial Partnerships, Refraction
Nicole D'Avis
Prev. Seed Club
Austin Robey
Co-founder, Metalabel
Mark Redito
Head of Community, Songcamp
Kevin Duquette
Co-Founder, Topshelf Records/tone.audio
A roundtable discussing the lessons that decentralized music
communities can learn from the broad history of grassroots music
movements, including co-ops, collectives, and artist-focused
independent labels.
11:15am - 12:15pm
What Does it Mean to Be Fan-First?
Main Stage
Featuring:
Tatiana Cirisano
Music Industry Analyst, MIDiA Research
Denisha Kuhlor
Founder, Stan
Derek Davies
Co-Founder/President, Medallion
Brandon Sánchez
Artist Manager, ATC Management (Yaeji)
A roundtable exploring what it really means to build 'fan-first'
technologies and experiences for music. Themes to highlight
include the chicken-and-egg tension of building first for fans
vs. for artists and industry-stakeholders, trends in fans’
adoption of tech, and monetizing fans.
12:15pm - 1pm
URL to IRL: Uniting Music Communities Online and Offline
Currents Room
Featuring:
Jake Rosenthal
Founder/Owner/Head of Marketing & Branding, Elsewhere
Kat Bassett
Community Lead, Water & Music
Kristin Malossi
DJ; Booker, Nowadays
A roundtable exploring case studies in building hybrid
online/offline communities and brands. Attendees will gain a
better understanding of approaches that they can employ to
produce a more integrated approach to engaging fans across the
IRL-URL divide, no matter their community size or budget.
12:30pm - 1:30pm
Moving Streaming Forward: Alternative Models and Artist Strategies
Main Stage
Featuring:
David Turner
Writer, Penny Fractions / Strategy Manager, SoundCloud
Charlie Kaplan
VP Product, Audiomack
Chrissy Greco
Music Marketer
Liz Pelly
Music Journalist
A roundtable that aims to move the streaming conversation
forward through concrete analysis on alternative,
mission-aligned models for streaming payouts, as well as
alternative strategies for artists to engage with streaming to
produce more engaged and sustainable fanbases. We will be light
on speculation and heavy on concrete case studies — examining
what approaches are working, and which ones need to evolve.
12:45pm - 1:30pm
Money 4 Nothing: Live Podcast Taping
Stream Room
Featuring:
Sam Backer + Saxon Baird
Co-Hosts, Money 4 Nothing
Money 4 Nothing cohosts Sam Backer and Saxon Baird lead a
discussion on what the history of the industry’s transition to
digital music can tell us about the current moment with AI —
with a particular focus on the leverage held by the major
labels, and how that could play out in a variety of structural
ways.
1:30pm - 2:30pm
Lunch Break
2:30pm - 3:30pm
Web3: Balancing Niche and Mainstream on the Road to Adoption
Main Stage
Featuring:
Sarah Mackenzie
Creative Director, MUTEK
Jeremy Stern
Co-Founder, Catalog
Sam Schoonover
Founder, Forward Studio; Innovation Lead, Coachella
Melanie McClain
Founder, Blurred Lines & DSP Consultant
A roundtable diving into the contrast between niche and
mainstream/corporate approaches to growing music Web3 projects —
particularly the tension between the grassroots ethos at the
core of Web3’s origins and the major-player impact we’re seeing
drive Web3 adoption in 2023.
2:45pm - 3:30pm
WORKSHOP — SonyCSL Presents: Music AI, from Science to Production
Stream Room
Featuring:
Cherie Hu
Founder, Water & Music
Stefan Lattner
Managing Researcher, Sony CSL Paris
Michael Turbot
Technology Promotion Manager, Sony CSL Paris
In this workshop, the Sony CSL Music team will deep-dive into
music AI and its implications for musicians' creative practices,
spanning both scientific and business applications. The session
will include a walkthrough of Sony CSL's new AI music tooling
prototypes, alongside a broader discussion of the different ways
that artists can approach using and interacting with new AI
technologies in order to open up new avenues for creativity.
2:45pm - 4pm
Boomy: Prompt Generation Interactive Zone
3:15pm - 4pm
Defining the 'X Factor': Is AI Creative Enough to Be
Copyrightable?
Currents Room
Featuring:
Jonathan Larr
Founding Partner, Icarus Law, P.C.
Alexander Flores
Tech & Strategy, Water & Music
This roundtable will combine legal, creative, and philosophical
perspectives to explore the idea that there are some aspects of
the human creative process that can never be replicated by
machine learning tools. In particular, we will discuss the
effect this lack of creative spark can have on the
copyrightability of AI generated works.
4pm - 5pm
Show Me the Money: Comparing Financing Models for Emerging Artists
Main Stage
Featuring:
Jeanette Wall
U.S. Label Manager, City Slang
Cherie Hu
Founder, Water & Music
Mark Redito
Head of Community, Songcamp
Shav Garg
Co-Founder/CEO, Indify
This debate will explore the wide range of financing strategies
available for today’s emerging artists, including
artist-services deals, direct-from-fan crowdfunding, private
investment, community-powered approaches like DAOs — and, yes,
standard label deals themselves. There will be plenty of
opportunities for our audience to critique the arguments
presented: Which of these financing options really work, for
whom, and why?
5pm - 6pm
Web3 Happy Hour Presented by: Lens & Sound.xyz